Computer and Information Technology

Pepsi Smart Can

The Pepsi Smart Can is an interactive beverage can with an integrated all-round 3D HD display and audio function. At first glance, it looks like a black Coke can, but when switched on it reveals its potential as a digital storytelling tool that combines marketing, design and the latest technology. The content can be individually controlled and updated via a cloud-based platform – ideal for addressing influencers and creative brand communication. The reusable Smart Can also reduces the amount of materials used.

Statement by the Jury

The Pepsi Smart Can combines digital innovation with brand communication and creates a new type of platform for interactive content in a handy format.

Red Dot