Client: Hyundai Motor Company, Seoul, South Korea
Get Back, Tohoku.
Statement by the Jury
The campaign to revitalise tourism in the Tohoku region after the 2011 earthquake is particularly striking as it adopts the viewing angle of potential customers and piques their interest through a series of pointedly composed shots of trains as well as architecturally enticing bridges and pillars. The overall design goal has been excellently realised in precisely composed photographs that turn each of the shots into a work of art.
-
Client:East Japan Railway Company, Tokyo, Japan
-
Design:Dentsu Inc., Tokyo, Japan
-
Project Team:Takuma Takasaki (Creative Direction) Yoshihiro Yagi (Art Direction) Hiroshi Ichikura (Copywriting) Waca Sakamoto (Copywriting) Daisuke Hatakeyama (Graphic Design) Masashi Fujita (Graphic Design) Fumihito Katamura (Photography)