
Gira

Statement by the Jury
Repositioning a long-established brand is anything but easy. The Gira brand succeeds in doing this in an impressive manner by starting from its most famous product – the switch – and forging a link to everything that is locatable between “on” and “off”, between “light” and “dark”. In terms of both visuals and communication, the brand repositioning campaign opens up a “whole world of between” and combines this with notions of how new smart home technologies can improve our quality of life. Gira thus addresses its customers at an emotional level and positions itself credibly as a smart home provider.
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Company:Gira Giersiepen GmbH & Co. KG
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Founding Year:1905
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Lead Agency:thjnk Düsseldorf GmbH Düsseldorf, Germany
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Company Founder:Gustav Giersiepen, Richard Giersiepen
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Number of Employees:1,200
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Red Dot Awards:1999, 2001, 2003, 2004, 2007, 2009 – 2012, 2018 – 2020
