Beverage Packaging

Good Beer Project

The Good Beer Project is an avenue for people to make a practical contribution to the world. It donates 30 per cent of its profits to various charities or environmental organisations. The packaging design is based on the theme of sharing. It shows different illustrations of hands around the can to give the impression of people sharing a beer together. It conveys the idea of “embrace, unite and pay it forward” and also communicates the message that the brand contributes its profits in support of charities and environmental organisations.

Red Dot