Content Marketing

Guitar Center – Elevator Musicians

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Many musicians are elitists about their genre, which can be discouraging to other musicians. On the other hand, the musical instrument retailer Guitar Center supports all creators – this is the core statement of this short advertising clip. The hero is a likeable nerd, who, thanks to his music store, can become an achiever in his special field: background music. Nostalgic sepia shades, close-ups and a sense of story-telling characterise the authentic and slightly eccentric atmosphere of the film.

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