University: HfG Offenbach, University of Art and Design, Offenbach/Main
Content Marketing
Guitar Center – Elevator Musicians
Many musicians are elitists about their genre, which can be discouraging to other musicians. On the other hand, the musical instrument retailer Guitar Center supports all creators – this is the core statement of this short advertising clip. The hero is a likeable nerd, who, thanks to his music store, can become an achiever in his special field: background music. Nostalgic sepia shades, close-ups and a sense of story-telling characterise the authentic and slightly eccentric atmosphere of the film.
Credits
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Design:Bryson Schmidt, Hannah Gilbertson, Mikayla Lapierre, Nick Taormina, SCAD
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University:SCAD Savannah College of Art and Design, Savannah, Georgia, USA