Brand Design


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LOVERAT is a brand that offers perfume and other fragrance products for people with relationship problems. The brand logo picks up on the emotional ups and downs of the target group by intertwining the letters L and R, indicating both instability and the need for mutual support. The bittersweet graphic style running through the entire product range adds a touch of humour to the brand appearance, as do the quotations in the names of the five fragrances. The message to be remembered is that the brand takes the customers’ pain seriously while comforting them and encouraging them to grow.

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