Corporate Identity

Hana Bank

To convey complex financial services in an easy-to-understand way, the corporate appearance of the Hana Financial Group uses a series of pictograms. This new visual system thus allows for an intuitive communication, illustrating the customer-oriented attitude of the Korean financial service provider in a highly likeable way. The pictograms are designed and developed as a two-way communication system for both employees and customers, helping them to communicate together through a shared visual language. The visuals are consistently used at various customer touch-points, not only for easier communication but also for efficient brand management.

Red Dot

Credits

Client:

Hana Bank, Seoul
Design:

FRUM, Seoul
creative direction:

Changho Han
art direction:

Jae Un Jeon
graphic design:

Chamin Hong, Sinhwan Kim, Soyoung Han, Sangho Lee, FRUM Daeyeon Kim, Dongsu Jung, Sungchul Kim, Hana Bank
project management:

Jae Ok Lee
artwork:

Chamin Hong, Sinhwan Kim, FRUM Daeyeon Kim, Dongsu Jung, Sungchul Kim, Hana Bank Younghoon Haam, Mnemonic, Seoul
printing:

Youngeun Printing