Client: St Hubert, Shanghai, China
Statement by the Jury
The illustrations for a mineral water packaging impress with its high craftsmanship. The idea to let an enlarged image of an animal emerge out of the details of nature has been perfectly implemented. Convincing, above all, is the fact that and the way how it establishes a local reference. The consumer can immediately see – ingeniously enlarged by the water itself inside the bottle – where it comes from.