The packaging design for the sleeping mask by natural cosmetics brand, Hanyul, focuses on the product’s main component: an oil from Goheung yuja. The yellow lid inserted into a transparent case subtly represents the way the oil flows. The outer packaging is folded without any adhesive and can be spread flat to reveal a picture story, along with all the product information.
Statement by the Jury
The narrative illustrations inside the packaging of the Hanyul sleeping mask are emotive, touching, and take users by surprise. The packaging fulfils the functions of protecting and informing, while equally creating a brand experience.
