Cosmetics Packaging

Sulwhasoo Firstcare Activating Serum

The Firstcare Activating Serum by Sulwhasoo features motifs designed by a Korean digital painter and collage artist, which were inspired by the dancheong style found in traditional Korean architecture. These motifs have been made into stickers, which are included with the neutral, white porcelain bottle of serum. The stickers can be used to customise the design and create a personal, emotional connection with the product.

Statement by the Jury

The packaging of the Sulwhasoo Firstcare Activating Serum offers a simple solution that meets the demand for product personalisation. Combined with the familiar aesthetics of the motifs, it creates an interactive and emotive brand experience.

Red Dot