Brand Design, Brand Identity

Happ Bakery

In a three-part redesign process for the new corporate branding, a fresh look was created for the Happ bakery, a family business with more than 700 employees. The new brand design is based on the principle of “The old enhances the new” and translates the corporate culture into an emotive appearance. This new brand design was then complemented by a corporate interior with attractive signage, diverse advertising materials and corporate screen design. The brand mark and all other graphic elements are implemented in monochrome black on a light background, which makes the product photos stand out in a particularly eye-catching manner.

Red Dot

Credits

Client:

Bäckerei Happ GmbH & Co. KG, Neuhof, Germany
Design:

artmax brandsupport, Sursee, Switzerland
Project Team:

Christina Ortstadt (Creative Direction) Elmar Bernet (Strategic Planning) Adrian Gertsch (Graphic Design) Ben Peyer (Programming) Christoph Hunziker (Web Design)