Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)

Online Film,Commercial

Hood House

Since the number of stray cats in South Korea has increased significantly, this project film aims to raise awareness and promote positive interaction between people and homeless animals. Created in cooperation with the national chain Molly’s Petshop, the eco-friendly solution was to provide over 2,000 individual cat shelters for free. This was realised by collecting padded clothing donations, from both the public and local Goodwill stores, and upcycling them into portable cat shelters. The campaign film was uploaded to multiple social media platforms.

Red Dot

Credits

Client:

E-mart, Seoul, South Korea
Design:

Cheil Worldwide, Seoul, South Korea
Executive Creative Direction:

Kate Hyewon Oh Cheil Worldwide
Creative Direction:

Mangi Baek Seontaeck Kim Cheil Worldwide
Film Editing:

Moonyoung Ko POSTY Seoul, South Korea
Account Management:

Hoonki Lee Sohee Kim Cheil Worldwide Seoul, Korea
Production:

Eunsung Cho M&CF Seoul, South Korea

16-04357-2

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16-04357-2

By starting the video, you agree that data, e.g. your IP address, will be sent to Vimeo. vimeo.com/privacy

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