Brand Design


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HOTEL GAHN is located in Khao Lak, a popular seaside destination in Thailand. The brand design aims to express throughout the hotel’s interior the owners’ intention to build this hotel as a family business and a homely place for intergenerational togetherness. The artfully crafted key visuals reference the Baba cultural roots of the hosts, as the hotel owner’s grandfather is from China and her grandmother is from Southern Thailand. The narratives about the lives of the first generation served as inspiration for the design elements, the experiences and the naming of the hotel.

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