Brand Design

HOWS by Cafeshow

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HOWS by Cafeshow is a South Korean coffee house with high quality standards that serves and sells its own coffee brand. The conception of the brand design focused on the space where coffee connoisseurs meet. In the search for a symbol that was simple and easy to understand, the choice fell on a hexagon, which can represent a three-dimensional space in two dimensions. The symbol can be used by itself, but it is also infinitely expandable when used as a graphic motif. In the logo, the hexagon is combined with four flexibly changing glyphs located at each vertex of a screen or paper, creating an ever-changing visual appearance.

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