Brand Design Relaunch


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Hygge is a boutique in Savannah, Georgia, which offers goods for the home, body and mind as well as community events. The brand identity is based on the form of the circle, a self-contained shape radiating calm. Therefore, the rebranding picks up on the symbolism of the circle at every touchpoint. The specially developed wordmark catches the eye with rounded lines, expressing a sense of beauty and harmony. Soft colour gradients within circles revitalise the brand’s image, reinforcing the image of the shop as a welcoming and tranquil place in the urban environment.

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