INAX Signature Elements

INAX is a Japanese sanitaryware manufacturer whose brand design features three key elements that are all derived from the silhouette of selected products and reminiscent of calligraphic brushstrokes, thus creating a recognisable brand aesthetic. The subtle and elegant lines achieve a high level of abstraction that piques interest. Together, they visually define the product portfolio and enable consumers to identify the brand from a distance. In line with the company’s overarching philosophy of “humanitecture”, the brand signature balances human and architectural aspects.

Red Dot