Brand Design


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Loginro is a community-building effort that aims to establish Romania as a credible destination for mobile IT talent. Rooted in a mindset focused on its target group, yet able to support and broaden its job market platform, the brand was developed as a catalyst for conversational relationships between ambitious tech professionals. Based on a custom typeface, the visual language is derived from the zeros and ones of binary machine code and complemented by typeface elements – ascenders, descenders, shoulders, arms and tails – in contrasting colours. All of the keywords in this custom typeface are thus turned into simple yet memorable key visuals.

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