Brand Design

Loginro

Loginro is a community-building effort that aims to establish Romania as a credible destination for mobile IT talent. Rooted in a mindset focused on its target group, yet able to support and broaden its job market platform, the brand was developed as a catalyst for conversational relationships between ambitious tech professionals. Based on a custom typeface, the visual language is derived from the zeros and ones of binary machine code and complemented by typeface elements – ascenders, descenders, shoulders, arms and tails – in contrasting colours. All of the keywords in this custom typeface are thus turned into simple yet memorable key visuals.

Red Dot

Credits

Client:

Brainspotting, Bucharest, Romania
Design:

Brandient, Bucharest, Romania
Project Team:

Ciprian Bădălan (Concept/Creative Direction) Ciprian Robu (Brand Design)