Packaging

Ingro Pumps

The packaging design for this set of low-priced household pumps was intended to “turn Russian pumps into the real heroes of the masses” – not without a tinge of self irony. The targeted clientele is one who lives in the country and values mutual support within their small communities. Each pump is humorously marketed with a caricature hero, either a down-to-earth type, who could be a next-door neighbour helping out, or one who dispels certain myths about Russian people, such as that “Russian scientists make dangerous inventions” or that “Russians have muscles for brains”.

Red Dot