Visual Identity

International Water & Wellness

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International Water & Wellness Ltd. is a bathroom and plumbing fixture manufacturer with corporate offices in London and facilities in Spain. The brand stands for premium, design-oriented quality, and aims to appeal to architects and interior designers. The letter-mark reflects a balanced movement reminiscent of the slight movement of waves. The typography’s body in a deep blue colour is bold, with soft finishes reinforcing its brief presence. Complimenting its identity, clean and elegant symbols were created to represent different product families with light, minimalistic strokes to obtain a sleek design that floats on the white background.

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