Corporate Design,Visual Identity

it with presence

The merger between three IT companies in Denmark made it necessary to create a new, uniform corporate design. Its appearance was supposed to reflect the efficiency of a country-wide IT service provider while, at the same time, building a strong presence on the local market. The feeling of belonging together – internally and externally – is emphasised through the brand name Unit IT with the subtle reference to the word united. As a symbol of strong customer retention, the logo is shaped by two neon-green diodes, which visually underpin the brand promise of the word mark and run throughout the entire visual identity as a recurring element.

Red Dot