Brand Design Relaunch


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ITRex is a Belarusian IT-development company that is constantly growing. The brand design relaunch expresses the company’s future-oriented development with the claim “Hungry for challenges”, a message that reflects its ambition and work ethic. Featuring a pattern that resembles the teeth of a T-Rex, the minimalist logo hints at the power of dinosaurs. In addition, the diamond-shaped graphic elements are linked to form different key visuals. In combination with bold colours, edgy typography and stylish visual imagery, the result is a striking overall appearance that appeals primarily to a young target group.

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