On their new website, Jakob Jung, a winery in the Rheingau (Germany), presents itself as a young and hip brand that breaks with the cliché of “sunsets and postcard vineyards”. The user experiences a journey in a mystical wide-walled landscape while scrolling horizontally and moves as if on a 360-degree view through the world of Alex Jung and his team. Specially created CSS animations leave the page alive without the need for heavy files such as videos. In conjunction with subtle interactions, this creates a highly sensual user experience.
Credits
Client:
Weingut Jakob Jung, Erbach im Rheingau, Germany
Design:
Ruska, Martín, Associates GmbH, Berlin, Germany
Graphic Design:
Paula Cano, Jannis Pohl, Oliver Worsfold
Creative Direction:
Roman Ruska
Consulting/Text:
Steven Buttlar, The Storybuilders, Eltville, Germany