Jeff Koons Exhibition

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To promote Jeff Koon’s retrospective exhibition at MoMA, a design system and typeface were required for the publications. Inspired by his most famous work, ‘Balloon Dog’, the typeface was created to look like his balloon installation. The shape of the typeface, which appears inflated and stuck, represents his artwork’s personality: funny and playful. Red Dot Award: Design Concept | Concept | Visual Communication

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