Brand Design

Jingting Mountain

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Jingting Mountain in Anhui Province (China) is known as a scenic area and national forest park. The region also has many cultural connotations: green tea, characteristic pavilions and the work of famous poets and painters. The new brand design focuses on the concept of a “cultural path unfolding from a scroll”, combined with the silhouette of mountains, the shape of pavilions, relaxing white clouds and the scent of tea. The key visual creates the impression that a visit to Jingting Mountain is like walking on a scroll, exploring a culture that has been steeped in history for thousands of years.

Red Dot

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