Back Download

The visual branding of the JoinYin tea brand is based on the assumption that tea is an essential feature of Chinese culture, wending its way like a subterranean current through different eras up until the present day. The logo references this image of an underground river in a condensed and abstract form, bringing a simple elegance to the brand’s visual appearance. As a contrast to the minimalist branding, the special “sunflower yellow” colour is an eyecatcher that anchors the brand design in the here and now.

Red Dot

By starting the video, you agree that data, e.g. your IP address, will be sent to Vimeo.

Others interested too