Client: Hyundai Motor Group, Seoul
K 831 PLY
Statement by the Jury
Both the sound and the consistent aesthetics of this image film ideally suit to visualise the lamp manufactured completely by hand from start to finish. Viewers can enjoy watching the uncomplicated simplicity of this process without missing any additional explanation. The hard cuts within the sound and the contrasts are very well produced so that this short film convinces by following a remarkably unique approach.
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Camera:Peter Drittenpreis, Hamburg
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Client:PLY unestablished furniture GmbH, Hamburg
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Film Direction:Wido Groell, Movingpix, Hamburg
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Concept:David Einsiedler
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Creative Direction:Joke Rasch
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Design:PLY unestablished furniture GmbH, Hamburg
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Post-Production:André Brüggemann, Movingpix, Hamburg