Brand Design

K11 Craft & Guild Foundation

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Founded in Hong Kong, the K11 Craft & Guild Foundation (KCG) is a non-profit arts and culture foundation dedicated to the preservation of traditional Chinese craftsmanship. The brand design focuses on the concepts of skill and expertise and aims to express the subtleties of the mastery required for each craft. The logo is a contemporary interpretation of the Chinese character for “work” and “craft”, forming a bold and simple statement. To create a holistic brand identity, a stationery set was created with packaging and publications in both the physical and digital realms.

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