Red Dot Design Award
Brand Identity


kakaopage | Red Dot Design Award

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kakaopage is a content service platform based in South Korea, which provides extensive content, such as comics, general books and more, from diverse categories. Like readers who memorise their favourite pages by folding them over, the brand symbol looks like a dog-eared page on a square platform. In this way, the brand design wants to express that kakaopage has countless stories, from analogue to digital contents. By developing its own changeable key visuals, typography and icon, a refined brand identity was created. The design elements were applied to various touch points, online and offline, to provide a unique and coherent brand experience.

Red Dot Design Award

  • Client:
    Podotree, Seongnam City, South Korea
  • Design:
    PlusX, Seoul, South Korea
  • Creative Direction:
    Myungsup Shin
  • Brand Experience Strategy:
    Taesu Im Minkyung Kim
  • Brand Experience Design:
    Wonsik Joo Jeongq Kim Yura Kim
  • Design Team:
    Jinsu Lee Jeounghye Rye Nahye Seong Seongsil Choi Suyeoung Im Sojeong Ahn Seunghyun Kim Songhui Lee
kakaopage | Red Dot Design Award
kakaopage | Red Dot Design Award
kakaopage | Red Dot Design Award