Kia EV3

“The outstanding thing about the Kia EV3 is that nothing stands out.” – With this pointed verdict, the jury honoured the design of this compact electric vehicle and its consistently high design quality. And indeed, the compact SUV stands up to every design test: On the exterior, vertically arranged headlights emphasise the width of the vehicle, while the sloping roofline and muscular rear profile give it a powerful presence. The contemporary, slightly futuristic expression is characterised by faceted and folded surfaces paired with striking light signatures. The overall pleasantly reduced design language radiates practicality and calm – it conveys functionality and at the same time makes the vehicle appear likeable and accessible. Despite its compact dimensions, the interior feels spacious and open thanks to the windscreen being pulled far forward. The interior design is inspired by living space concepts: Fabric-covered surfaces, recycled materials in natural colours and a clear, flexible architecture lend the interior a homely, inviting atmosphere. A panoramic display, a sliding centre console with storage compartment and table as well as reclining seats create an almost lounge-like feeling of space, which is further enhanced by the ambient lighting. The user interface combines touch screens and buttons in an intuitive operating logic that combines modern technological convenience with a clear structure. Playful details meet functionality; aesthetic precision meets high suitability for everyday use. All of this is a manifestation of the underlying design philosophy “Opposites United”. In their conclusion, the jury underscored the consistency in design as follows: “Volume, proportions, the clear and unmistakable surfaces and details in the exterior design, the cut of the rear and front, as well as the clear and modern interior, which has been thought through down to the smallest detail, with surprising, minute functional solutions – all of this stands up to closest scrutiny,” said the jury. “In a charming way, the design challenges even supposedly standardised functions: A concealed rear windscreen wiper or a small table in the centre console may not be revolutionary. However, they document the fundamental design approach that was pursued here. Aesthetics in function wherever you look.”