Brand Design


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KITCHENTOUCH is dedicated to exploring cookware and related utensils. To establish the brand, the shapes of a pot, a frying pan and a soup ladle are integrated into the logo as elements of the capital letter K. The shapes of the cookware are reduced to create a sense of modern industrialism, while their arrangement refers to semi-abstract and non-figurative art styles. A serif and a sans-serif typeface were developed in reference to the shapes. The colour scheme was inspired by the murals in Dunhuang. In addition to business cards, the brand design has been implemented consistently on posters, catalogues, packaging, colour cards and boxes.

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