The Spielplan (Event Calendar) of this multidiscipline theatre is the focus of user interest, as analyses have shown. For the new, responsive website of the Landestheater Detmold (Detmold Regional Theatre), the calendar was turned into the central navigation point and supplemented by a reduced, clear menu. Both measures ensure intuitive user guidance, with further levels of content revealed at every click. With the change of director, the company was also given a revised corporate design, which manifests in the relaunch and in print publications. The events are staged in an enhanced emotional way using large-scale visual worlds.