Brand Design


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Lavoir is a premium home care brand that comprises products such as laundry detergents, fabric softeners, and fabric perfumes with botanical ingredients and sophisticated fragrances. The French brand name conveys elegance and places the brand in the context of cultivated cleanliness. The brand design presents the brand values in the form of graphic patterns, which also project a clear and concise effect in their colouring. The consistent visual language lends the products’ containers the look of interior objects. Thus, the brand design aims to motivate people to upcycle the containers, for example by using them as vases.

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