Brand Design


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The start-up company liberkee developed an app that turns the smartphone into a central platform for digital access solutions. The brand name refers to the freedom opened up by the keyless technology, which allows individual access to all areas. The logo was designed for clarity and to be easily recognisable. A concise arrow element opens the “k” vertically and thus turns it into a kind of universal key. This central design element also forms the icon for the liberkee app. The dynamic element is consistently designed to meet the requirements of digital media and can be used flexibly in a wide range of applications.

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