Out-of-Home & Ambient

Life Pump

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The survival rate of sudden cardiac arrest victims is only four per cent in Korea. The aim of this campaign was to teach people the life-saving method of cardiopulmonary resuscitation. For this purpose, medical-training manikins were equipped with air pumps and used at a water park, allowing visitors to pump up their swimming tubes and, at the same time, practice CPR procedures. As a result, Life Pump combines fun with long-lasting learning experience. The ā€œUā€ of the corresponding logo stands out due to the two hands on the inside of the letter, which illustrate the correct hand position for performing chest compression.

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