Line is a popular global messenger app that has 150 million users worldwide in over 230 countries (May 2013). The brand mark consists of a minimal word mark and a friendly-looking speech bubble. In order to communicate in a fun and clever way, Line has developed unique characters that help express emotions through emoticons, instead of having to type the words. It has become a distinctive function. The brand’s point colour is neon green, which contains a brand personality as healthy and potential. Its minimal design and distinctive sense of humour appeal to users, making the brand appear friendly and convenient.
LINE Corporation, Tokyo
LINE UX Design Center, Seongnam City, Gyeonggi Province