Brand Design

Miorsky Krai

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Miorsky Krai is a region of Belarus that is only little known among tourists. The task was to develop a brand design that connects all of the region’s tourist attractions. The main location is a large highland swamp area famous for its cranberries. As cranberries are the main product bought by tourists, they were chosen as the common visual element to represent the region. Thus, the design uses a cranberry leaf as a modular graphic element that serves as basis for the region’s main logo as well as numerous additional logos for individual tourist locations within it. In combination with identifying colours, this creates eye-catching branding.

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