“Enduring, not ultimate form”: from “Industrieform” to Red Dot (1980 - 1997)
Logo Upgrade of Baby Elephant
Baby Elephant’s new and upgraded logo retains the elephant motif that symbolises care and stability, but with simplified graphics and a more saturated colour scheme to appeal to children. This logo reflects Baby Elephant’s core value as a trusted baby care brand in China. It also supports brand extensions and can be visually adapted to market products aimed at different demographics.
Red Dot Award: Design Concept | Ready For Market | Visual Communication
Credits
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Company:Chicmax, China
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Design Leads:Liang Yakun, Wen Qianmei
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Designers:Xie Fei, Xu Bin, Dai Xiangmei, Chen Shikuan, Wu Lin, Wang Chan
