Brand Design

MarbleSteel

MarbleSteel is a Rotterdam-based interior design store that specialises in marble furniture. The challenge was to design a logo and visual identity that would translate the quality of their products and help them stand out in a competitive market. The brand symbol is inspired by a table and its steel framework, the structure of which is reflected in the initial “M”. The bold line above is a symbolic reference to the table’s marble top and constitutes a key element of the visual identity. All images, typography and other design elements are stacked vertically on top of the bold line, giving the brand design a concise feel.

Red Dot

Credits

Client:

MarbleSteel, Rotterdam, Netherlands
Design:

Studio Deploy, Rotterdam, Netherlands
Project Team:

Studio Deploy: Bas van der Burgh (Graphic Design) Twan van der Burgh (Project Management)