Audio Branding

Mastercard x Domino Saints – Project Sonido

The first brand in the financial sector to go global with their Sonic Identity, Mastercard’s Sonic DNA is heard across platforms. Now Mastercard is taking sonic branding to a new frontier, making a game-changing impact on the music industry due to the collaboration with Puerto Rican Urban-Pop duo Domino Saints.

Red Dot

Credits

Client:

Mastercard, Miami, USA
Design:

amp, Munich, Germany
Project Team:

amp: Michele Arnese (Founder/CEO) Vijay Iyer (CEO/Strategy & Client Management – amp US) Patrick Kattoura (Artist Services) Cem Bayazit (Artist Services) Al Miseri (Production Supervisor)