Audio Branding
Mastercard x Domino Saints – Project Sonido
Mastercard is breaking new ground with an unusual approach for the financial sector. Working together with the Puerto Rican urban pop duo Domino Saints, music was created that reflects the company's sonic branding and even made it into the charts, resulting in a strong presence.
Credits
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Client:Mastercard, Miami, USA
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Design:amp, Munich, Germany
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Project Team:amp: Michele Arnese (Founder/CEO) Vijay Iyer (CEO/Strategy & Client Management – amp US) Patrick Kattoura (Artist Services) Cem Bayazit (Artist Services) Al Miseri (Production Supervisor)
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