Logo Design


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The Internet of Things (IoT) is supposed to change the way people live. In this project, 180 companies including leading manufacturers united to create a new industry-unifying connectivity standard in order to deliver new levels of simplicity and interoperability for the IoT. The Matter symbol was crafted to express a connection between different ecosystems. Its shape carries attributes of trust and simplicity with a balanced composition of three equal arrowheads. The symbol and logotype are grounded by three transient glowing gradients that are an interpretation of the different company ecosystems.

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