“Enduring, not ultimate form”: from “Industrieform” to Red Dot (1980 - 1997)
Book
Mercedes-Benz DESIGN Exterieur Mercedes-Benz DESIGN Exterior
This picture book analyses the importance of design as a trademark and a factor of success for the Mercedes-Benz brand by using modern processes in the fields of photography and printing technology such as 3D images. Taking the latest models as examples, the authors identify the key elements in the design idiom that mark all Mercedes-Benz models. The picture book gives an interesting view into the repertoire of styles of the automobile brand and explains how characteristic design elements are continuously developing.
Credits
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editor-in-chief/text:Christof Vieweg
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art direction:Gregor Claudio Vykruta, Jörg Weusthoff, Ralf Klenner
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photography:Daniele di Miero, Harry Ruckaberle, Dustin Schwing, Hans-Jürgen Wiesner
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artwork:Sandra Martens
