The commercials take a literal approach to the campaign motto “Living better with tech: Mi Family is looking out for you”. Devices such as hoovers, smartphones or deep-fat fryers are given a personality. In different, deliberately exaggerated everyday scenarios, they act as friendly family members that make living together better or easier. The films succeed in presenting the products as an essential part of a (family) household and implementing the brand spirit in a way that is also visually striking.
Xiaomi Corporation, Taipei City, Taiwan
Design / Film Production:
Merry Go Round Inc., Taipei City, Taiwan
Yung-Chiao Chang, Yu-Chieh Tsai
Ting-Ting Lin, Ming-Yi Liao, Yu-Hsuan Chien
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