Minna Bank

Minna Bank is a pioneer in the Japanese market, offering exclusively digital banking services. To be perceived as a trusted brand, a minimalist design was developed featuring a monochrome colour scheme alongside contemporary illustrations that create a unique brand character. By incorporating an iconography that focuses on lifestyles that appeal to the style-conscious generation of digital natives, the bank differentiates itself from the traditional definition of a financial institution. The communication focuses on digital tools, while also addressing cultural topics, including social awareness.