Brand Design


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Mitka is a new spray-paint brand from Ukraine. The brand name is the Ukrainian word for “spot” and can be interpreted as meaning that buyers can use the brand’s products to mark things with their colour design. In order to attract as much attention as possible at the point of sale, the word mark was designed to feature as large as possible on a spray can. Thus, the distinctive capital letters fill the entire height and width of the spray can. Furthermore, the logo is also printed in the respective paint colour to facilitate product selection. The reduced brand design yields a contemporary, purist appearance.

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