Brand Design

Moose Piss

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The challenge in the development of this brand design was the market launch of Moose Piss, a beer produced as a collaboration between Hermoso Compadre and Nordic Brewery. In order to build a highly self-reliant brand identity, a contemporary illustration style was created and implemented with bold colours to underline the humorous design approach. The design of the key visual followed a traditional frame-by-frame technique to give the characters more life and personality. In the advertising materials, the characters playfully tell a story of how the beer was supposedly created.

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