Brand Design


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This design agency sees design as a way to solve problems. When creating their own agency’s brand design, they extracted the Chinese character for the word “no” and turned it into an upward-pointing arrow to represent the designers’ uncompromising temperament in pushing the boundaries of their design effort. In the final implementation of the brand design, the sign is rotated 90° clockwise, extended and repeated indefinitely, indicating that while design work may have a beginning and an end, the life of the design moves in a circle. In addition, the monochrome logo is combined with accent colours to create a dynamic overall appearance.

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