Brand Design Relaunch

Mr.Pops Ice Cream

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Mr.Pops is a well-known brand of ice cream lollies in Ukraine. The task was to develop a new brand design as well as several types of packaging. The creative idea for the design of the word mark is based on a graphic element integrated into the letter “O”, which makes the letter resemble the contour of an ice lolly. This surprising effect was so unique that the modified letter now serves as a key visual and was adapted for all of the advertising materials and packaging. In combination with high-contrast colour areas, this creates an overall distinctive appearance.

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