Brand Design

Nature Trust Project

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The Nature Trust Project is a brand design for Nature Valley, a small nature reserve in Hsinchu, Taiwan. The project comprises publications, educational material, posters and digital promotions. The brand values of responsibility and of striving for peaceful coexistence with nature have been translated into a modern design language. The clear font of the logo contrasts with a wealth of shapes and colours in numerous illustrations. By spreading a cheerful mood, the visual identity reaches out to visitors and encourages them to appreciate the wonders of a special ecosystem.

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