Brand Identity

No Drama Charity Day

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The “No Drama Charity Day” is an annual charity fair held by the Educational Centre for Human Rights (ECHR) in Lviv. The approach of the event is unfamiliar to citizens, so the visual identity aimed to be daring to a certain extent. The basic black-and-white colours of the lettering are in line with the nature of the ECHR as a conservative organisation, while the vibrant bright colours painted over the letters create strong contrast to draw attention. This new approach is conveyed through graffiti-style symbols that stand out from the pity and sympathy-projecting imagery of other similar organisations.

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