NOR is a new brand of direct trade specialties from the Americas: premium quality, fairly priced and with a declared focus on transparency and sustainability. With a primary focus on coffee and cocoa products, NOR partners directly with family farms and growers to support socio-economic development and to help sustain local communities. Sourcing colours, materials and typographic treatments directly from the place of origin, the design celebrates an honest and functional visual language, free of decoration and veneer – yet it still retains a vibrant expression and striking shelf presence.
Credits
Client:
NOR Specialties, Copenhagen, Denmark
Design:
Re-public, Copenhagen, Denmark
Creative Direction:
Søren Severin
Photography:
Tom Laffay, Bogotá, Columbia
Michael Rygaard, Copenhagen, Denmark